Stop Paying for Career Therapy. Being heard feels good.
Getting hired feels better!
Get the empathy you need, followed by the strategy you’re missing. Traditional coaching asks "How do you feel about that?" We deliver specific target organisations, concrete action plans with deadlines, and strategies to address the exact objections hiring panels will raise.
Emma-Jayne Perez Chies
HR Director & Executive Coach
20+ Years FTSE, NHS & PE Experience
This Isn't Traditional Coaching
Traditional Career Coaching
What you typically get
"How do you feel about your career direction?"
"What does success look like to you?"
"You should network more and update your CV"
Generic advice applicable to anyone
12+ sessions before any concrete action
Output: Good feelings, unclear direction
Optima Intelligence Coaching
What we deliver
Exploring appropriate organisations and why they fit your profile
Plan together a structured career strategy timeline
Identify gaps and develop the actionable skills needed
Prospective salary ranges and career pathway
Concrete action planning from session one
Output: Targeted strategy, specific actions, accountability
Intelligence You Can Walk Away With
Every coaching session produces tangible deliverables — not just conversation notes.
Target Organisation List
Specific companies matched to your profile with role titles, salary ranges, and application strategy for each.
Career Path Analysis
Multiple pathways evaluated against your profile with honest assessment of fit, salary potential, and required steps.
Structured Action Plan
Week-by-week timeline with specific actions, deadlines, and success metrics you can actually execute.
CV Enhancement Roadmap
Specific feedback on your CV with sector-specific adjustments for industry vs clinical vs academic applications.
Objection Scripts
Prepared responses for the exact questions hiring panels will ask about gaps or concerns in your profile.
Salary Intelligence
Market-validated salary ranges by path and level, including 5-year progression potential.
Emma-Jayne's Qualifications
Not a career coach who read a book about HR. An HR Director who specialises in coaching methodologies.
Academic Credentials
MA Personnel & Development
Westminster Business School
High Impact Leadership
University of Cambridge
Directors Accelerator Programme
University of Chester — PG equivalent
BA Hispanic Studies (2:1)
King's College London - Focus on Intercultural Communication, Global Perspectives, and Analytical Rigour.
Coaching & Leadership
CMI Level 7 Diploma — Leadership Coaching & Mentoring
Chartered Management Institute
CMI Level 7 Certificate — Strategic Leadership & Management
Chartered Management Institute
CMI Level 7 — Organisation Design & Development
Labyrinth Coaching and Consulting
NLP Master Practitioner
Certified Practitioner
Additional Certifications
20+ Years on the Other Side of the Table
Emma-Jayne has sat on hiring panels at FTSE companies, NHS Trusts, and Private Equity-backed organisations. She knows exactly what makes panels say yes — and what triggers an instant rejection. This isn't theory. It's insider intelligence.
Coaching Packages
Choose the level of support that matches your transition complexity.
The
Intelligence
Strategy
Focused career direction clarity
£175
60 minutes
(Beta price)
- Career path analysis
- Skills assessment & gap analysis
- Initial target organisation list
- Co-developed Action plan with deadlines
- Email summary within 24 hours
Career
Intelligence
Sprint
Complete career transition support
£750
Save £125 vs individual
(Beta price)
- Five 60 minute sessions
- Comprehensive target list (5+ orgs)
- CV review & optimisation
- Mock interview with feedback
- Objection scripts for your profile
- Email support between sessions
Career Intelligence Master Plan
End-to-end career transformation
£1,400
Save £350 vs individual
(Beta price)
- Ten 60 minute sessions
- Negotiation preparation
- First 90 days strategy
- Multiple mock interviews
- Priority email & WhatsApp support
- 6-month access to coach
The Apex Advantage
Combine a 5-session coaching programme with a complete APEX Intelligence Dossier. Get both human expertise and AI-powered analysis working together.
£999-1199
Save £250+ vs separate
Ready for Actionable Intelligence?
Stop wondering what to do next. Get specific targets, concrete actions, and insider intelligence from someone who's sat on the panels you're trying to impress.